Simmons Homes

Working for Greg Simmons is an honor and we are so tickled to see him featured in the Spring 2012 issue of Oklahoma Builder!  Here are a few of our favorite excerpts from the article written by Ryan Hanna:

Tailored to the Customer

There is no denying that Simmons Homes has grown.  Simmons said the company has survived and thrived because he and his employees focus on the average person, not those who were on the high-end or low-end.  Simmons added that he things customers often want a lot of features in their homes, but it’s important for the home builder to narrow the home down to its key elements so the home is financially reasonable for the average customer.

To accomplish this, Simmons recreates and tweaks the designs of the homes he builds.  For example, he took a design that cost $189,000 and reorganized it to better suit the current economy.  He reduced, removed, or reorganized features like the fireplace, three-car garage and four bedrooms, but he allowed customers to purchase such add-ons if they desired.  This brought the base price down to $159,000.

Customer Service: a Key Point

But Simmons’ business has not been without its challenges.  He said his company struggled to overcome the negative effects of the mortgage industry.  Nevertheless, Simmons has made it a point to fight for the future of his company, despite the economy.  To separate itself from the competition, Simmons said his company is loyal to its customers.

“We have trained service reps in-house who take care of our customers,” he said. “We continually strive to be timely and let the customer know we didn’t just take their check at closing and walk away.  We are there for the long haul.  I think a lot of the industries have lost sight of that, but customer service will always be a key point for us.”

He said Simmons Homes also dedicates itself to three factors – good prices, a great product and great locations – to maintain business.